Netflix, Hunger Games - Promo
2014
Description
Promos for the release of The Hunger Games on Netflix
Fields
Creative Direction, Directing, Graphic Design
  • Role: 
    Creative Director / Designer / Director for Title Cards 
     
    Project Description: 
    Two dynamic and complementary campaign spots produced by Goodby, Silverstein & Partners juxtapose the film's heroes and spectators for an emotional understanding into the film's source of entertainment. Brief: Develop treatments/edits for the two spots and design graphic cards for the two spots.
     
    Design/Concept Description: 
    To echo these two complimentary perspectives within the film, two custom animated fonts were developed. Inspired by neon signs, hinting at the idea of entertainment, both worlds from the film were showcased: the glamorous bright colored one showcasing the 'Hunger Games' stage and the grey and oppressed world of the spectators in the districts.
     
    Goodby, Silverstein & Partners
    Created at The Mill+ and Goodby, Silverstein & Partners
     
  • ---
     
    Detailed list of credits
     
     • Agency: Goodby, Silverstein & Partners
     • Producer: Barbro Eddy
     • Creative Director: Jeff Goodby
     • Creatives: Jeff Goodby
     • Production Company: The Mill
     • Director: Manija Emran
     • Producer: Lee Buckley
     • Director of Photography: Warren Hansen
     • UPM: Brian Askew
     • AC: Neil Chartier;
     • Steadicam Operator: Liam Clark;
     • Location Scout: Scott Davis 
     • Editor: Gabe Diaz
     • Edit Assist: Josh Hamilton
     • Post-Production / VFX Company: The Mill
     • Executive Producer: Stephen Venning
     • VFX Producer: Krissy Estrada
     • Creative Director: Manija Emran
     • 2D Lead Artists: Robin McGloin, Tara Demarco
     • 3D Lead Artists: Michael Panov
     • 2D Artists: Syam Sundar
     • 3D Artists: Brian Yu, Manny Wong, Marq Faulkner, Ryan McDougal, Martin Riviera
     • Art Department: Amy Graham
     • Music Composition & Sound Design: Mark Share of Easyfeel
     • Mix: Lime Studios
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