Nike Womens SS15 Tights Commercial
2015
Description
Nike women's product video showcasing the Nike Tights Collection.
Fields
Creative Direction, Directing

  • Role: 
    Director / Creative Director
     
    Project Description: 
    Nike women's product video showcasing the Nike Tights Collection. 
    Directed by Manija Emran and Paul Mitchell of Mill+ weaving striking metaphoric elements throughout to represent the Nike product's versatility, unique boldness and style. Alongside the live action performance shoot, there was an elements shoot, reflecting the designs and features of the products. For example, shooting feathers and lasers for lightness and precision, or colored powder exploding for impact, ink in a water tank to mirror and extend the patterns of the tights and hint at flexibility, etcetera. And in close collaboration with the client these were narrowed down to a few key elements.
     
    Created at The Mill+
    Edited by Victor Jory
     
    Music By Brodinski
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